AT&T, who made an acquisition of DirecTV for an estimated amount of $49 billion, revealed new deals for its mobile, internet and television services. The nation's second wireless service provider has announced a plan which integrates DirecTV's television programming.
AT&T is going to bundle TV and cellular services, Washington Post reported. And there are new deals for that.
Let's start with the new customers. Those who will sign up for the package will start paying rates of $200 a month, which includes a basic phone plan with 10 GB shared data among four lines for $160, TV for $50 and a $10 discount off the bill for signing the plan.
Included in the $200 per month plan is that new customers can get a high definition TV and DVR service for up to four television receivers, with unlimited talk and text for up to four wireless lines.
To take advantage of the deal, new customers will have to sign a one-year contract, USA Today learned.
This bundle will launch on Aug. 10, marking the first time a company has been able to offer a bundle for wireless and television service. This is a move that's made possible by combining AT&T's wireless assets with DirecTV's nationwide satellite TV service, according to CNET.
AT&T also said that the as long as the customer's plan is in place, he would be able to start watching DirecTV on his phone or tablet, even before the tech arrives to install the equipment.
Brad Bentley, AT&T's chief marketing officer for Entertainment and Services, said that the move marks the first of many to come. This initiative would enable AT&T customers to enjoy premium entertainment experience almost everywhere.
AT&T will also be releasing plans for DirecTV and U-verse, with amounts ranging from $50 to $125. In addition, they will also offer a bill credit worth $300 when a customer buys an AT&T smartphone.
In regions where AT&T landline operates, the company offers a bundle with internet services that ranges from $30 to $50.
"As mobile and video have become the critical services that Americans use, it only makes sense to put them together," analyst Roger Entner of Recon Analytics said.
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