With many credible business professionals becoming more open and engaged in social media, the clear essential tool when professionalism is a priority has always been LinkedIn. It's obvious that the conversations on LinkedIn have a much more distinct professional tone, but getting found by the right people remains a big hurdle for even the more marketing savvy entrepreneurs.
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Implementing every one of the LinkedIn profile tips mentioned here will DRAMATICALLY increase your results and propel you to the top of the LinkedIn search results for the keywords you need to be found for.
3 Ways To Get Found By Prospects On LinkedIn
1. Create An Attractive Headline
Your headline acts as your opening pitch to hook your potential prospects so they read your profile and can quickly establish if you are someone who can help them reach their goals. Like a great song on the radio, it can't waste any time to hook you in!
Consider these three key questions when creating the perfect headline:
- Does your headline stand out from your competitors? Odds are that they will show up in the search results too so make sure you catch attention faster.
- Can your ideal client quickly establish that you offer what they're looking for? (think keywords here)
- Does your headline highlight your credibility? Don't be afraid to introduce yourself in the same manner a respected publication would. (Eg. Michael Jordan, Time Magazine's Man of the Year)
2. Using the Right Keywords To Be Found In LinkedIn Search Results
Always use every character available when writing your profile. The more relevant keywords you can pack into your profile, the better. Search engines tend to prefer higher word count with many appropriate keywords.
Maximum characters available by profile section:
Headline - 120 characters
Status Field - 140 characters
Summary - 2000 characters
Specialties - 500 characters
Company Name and Position (Job) Title - 100 characters
Position Description - 2000 characters
Interests - 1000 characters
In your quest for character quantity, do not forget about the quality. When I say quality, I mean writing content that engages your target audience, while also being keyword-rich. Your keywords should be the terms you want to be found for. Think about the specific terms that your target audience uses to find professionals like you. To give you an example, I've optimized my profile for terms like social media trainer, social media speaker and social media consultant. Avoid using keywords like "owner" or "CEO" for the simple reason that no one is searching for that.
3. Add A Video To Your LinkedIn Profile
With the use of applications, you can add a video to your LinkedIn profile via the SlideShare app and Google Docs. A study done by Forbes found that 65% of C-suite Executives report visiting a vendor's website after watching their online video. That's an incredibly significant number in the online world and you need to take advantage of it when you have so many professionals and qualified leads viewing your profile on LinkedIn.
A great video on your profile can:
- Make your profile more memorable
- Give the prospect a first impression of you that really leaves an impact
- Gives you an effective way to show your skills
- Connects you with readers on a more personal level