McDonald’s Corp. has decided to offer Monster Beverage Corp.’s Monster Energy drinks in select branches in the country. So far there are only 20 McDonald’s restaurants that are serving these drinks, and if the reception proves to be beneficial, consumers may see this one as a staple drink in any of the fast food chain’s franchises.
According to Bloomberg, McDonald's may be looking at opening a potentially new market by selling Monster Energy drinks in some of its restaurants. The sale of the high-caffeine beverage is said to be McDonald's way of listening to its regular customers' feedback.
Speaking of the presence of Monster Energy in about 20 McDonald's restaurants, a spokeswoman wrote in an email to the media: "We're always gathering feedback from customers on the food and beverages they'd like to be served at McDonald's, and this is another example."
Currently, Monster Energy drinks are available in franchises situated in Michigan, Florida, Ohio, Illinois and Georgia. The effects of this addition was quickly felt by Monster Beverage Corp. which saw a delightful increase on its shares on Tuesday. The increment was reportedly the highest ever for the company in eight months.
Robert Ottenstein, an analyst for Evercore said that the Monster beverages would cost approximately $1.50 in a value meal. This will hopefully help McDonald's get more regular consumers who like the caffeine-rich drinks, as per Chicago Tribune.
Thus far, the only Monster Energy drinks McDonald's is serving are Monster Energy Green and Monster Energy Zero Ultra. However, it's too early to tell if both drinks are getting strong reception from the fast food chain's patrons, or they are bringing in more first-time consumers to the famous chain.
The addition of Monster beverages into McDonald's menu is also perceived as a good advantage for the company since analysts said that more and more consumers are into drinking bottled water and sports or energy drinks, ditching the usual fast food drink, soda.
Aside from the Monster beverages, McDonald's is also trying its best in working on the quality of food they provide based off of the customers' feedback. For example, the company has now imposed that those working in the kitchen of the chain should toast the buns longer and sear the meat they put in-between the buns differently so they will be more flavorful, The Daily Meal has learned.
The news of Monster energy drinks being served at select McDonald's restaurants came after the company revealed that it is struggling to keep up with the all-day breakfast setup they started in hopes of increasing sales and general traffic.
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