The Super Bowl held in Santa Clara, California, has been the avenue for several companies, including Coke and Pepsi, to advertise and take a chance on a bigger market as millions of people attended and witnessed the event.
Coca-Cola Co, PepsiCo, and other companies spent big amounts of money to advertise during the event with hopes of attracting and making a play for more market share. Doing so will allow them to offset a slow economy and less overseas revenue.
Coca-Cola and PepsiCo, both soda companies, are expected to report their last quarter of 2015 earnings tomorrow and on Thursday, respectively. The shares of these companies are expected to fall especially with the uprise of consumer brands who are adopting into the healthier side when it comes to producing food and drinks.
"Smaller niche brands are popular, they're cooler among the millennials and the incumbents are challenged," said Bernstein analyst Ali Dibadj. Larger brands "have to get the consumer to think the brand is worth something and that's why, in our opinion, they have to advertise more."
The Super Bowl is a great chance for these softdrink companies to attract and convince people that they are still the best. While it may be true that Coca-Cola and Pepsi are expanding their lineups of healthier drinks and snacks to appeal to changing tastes, it is still a risky step.
In fact, according to Money Control, "Exencial Wealth Advisors is waiting to see how successful Coca-Cola and PepsiCo are at rebalancing their businesses before investing in them."
The S&P consumer staples sector is further forecasted to have a decrease in their first-quarter earnings due to several factors. However, with Super Bowl and the millions of attendees and viewers, anything can happen. This are game-changing events that most financial experts and wealth advisors are excited to witness. Will Coca-Cola and PepsiCo make it? Did Super Bowl really helped level up their game?
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