Snapchat just closed a good deal with Disney-ABC Television Group. Snapchat is now expanding and they will work together with Disney in creating original series. Aside from its messaging app, Snapchat will widen its horizons through its TV-like contents.
According to the Variety, Disney’s first collaboration with Snap Inc. is the watch-party aftershow for ABC’s “The Bachelor”, which is set to debut on Jan. 3, 2017. This will be “The Bachelor” Season 21 starring Nick Viall.
There will be recap episodes of “Watch Party: The Bachelor” will appear in the Snapchat Discover section and it will run for 3-5 minutes. Snapchat users will enjoy the show for 24 hours. As for its season finale, it will be produced as a Snapchat Live Story.
In the coming months, Disney-ABC plans to produce more episodic shows on Snapchat. Disney aims to reach the younger viewers which are the target of the social media app. One of the company’s main goals is to reach over 150 million users every day. Aside from that, it is also part of the deal that Disney will be the one to develop, control and sell all advertising rights for the shows that they will produce for Snapchat.
John Frelinghuysen, the executive VP of digital media strategy and business development for Disney-ABC TV shared that “We’ve been exploring ways to tell stories on mobile, and Snapchat was a very exciting canvas for us to work on.”
He added that “the Snapchat inventory may be sold in a bundle with linear TV as Buys or separately to digital-sponsors.”
This is not the first time that Snap Inc. run original shows. Earlier this year, they also cut a deal with NBC Universal for episodic shows from “The Voice,” “The Tonight Show Starring Jimmy Fallon,” “Saturday Night Live” and as well other franchises.
Meanwhile, Jobs & Hire reported that Snap Inc. might soon bring video game like characters to Snapchat stories.