Jun 24, 2021 02:35 PM EDT

Why Businesses Should Care About Salesforce CRM

Why Businesses Should Care About Salesforce CRM

(Photo : Why Businesses Should Care About Salesforce CRM)

Not all CRMs are created equal.

Some focus more on marketing (operational CRMs). Some are for data collection and analysis (Analytics CRMs). Others are built to foster collaboration between a business and its customers (collaborative CRMs). And then there are those that make the most of all worlds.

Enter the world of Salesforce.

Since its inception in 1999, Salesforce-a cloud-based CRM solution that brings companies and customers together-has grown from a small startup to a multi-billion-dollar company.

With a variety of tools for marketing, collaboration, data collection, shopping, tracking customer behavior, and automating time-consuming tasks, Salesforce has positioned itself as a leader in the industry. The company has been named a Leader in Gartner's CRM Engagement Center Magic Quadrant for 13 years in a row. 

In this post, we'll discuss why Salesforce is so popular and why you should consider implementing it for your business.

1. The Game Changer Ecosystem

Being a highly customizable platform, Salesforce doesn't compromise when it comes to customer engagement.

The company has managed to build fruitful partnerships with developers and businesses all over the world, thanks to its partner ecosystem, AppExchange. Just as the name implies, AppExchange is an online apps marketplace for Salesforce apps.

The platform (AppExchange) includes more than 3,000 verified apps, extensions, and services made by third-party developers. The marketplace works like App Store or Google Play Store, where users can buy or download apps for free.

When you become a Salesforce AppExchange partner, you'll have access to the widest range of business apps, including DocuSign, Xero, Smart Cloud, etc. You can also develop apps for Salesforce and market them here as well.

Moreover, you'll have broad access to business tools and apps and have the opportunity to try out what other businesses are using.

However, implementing and customizing the Salesforce CRM can be a challenging process. That's why it's recommended to invest in Salesforce consulting services, to get your system fully customized to your business needs.

2. Multiple Integration Options

Salesforce gives you a wide array of business tools to choose from. But you can make it more functional by customizing the features your business needs.

Salesforce's integration framework allows you to integrate app data with other applications, thanks to the powerful and open API. Third-party integrations create a unified information space ideal for expanding an app's functionalities.

For instance, the integration with LinkedIn allows your sales team to collect business-related data about prospects, including emails, phone numbers, job titles, interests, etc.

3. Diversified Offerings

Salesforce is built for scale. To foster scalability, the company doesn't offer customer relationship management services as a sole product.

Customers can boost sales and enhance communication through the various SaaS offerings of Salesforce, including but not limited to Sales Cloud, Sales Chatter, IoT Cloud, and Service Cloud Applications.

With a broad product portfolio and diverse offerings, Salesforce is inventing the future while other CRM companies are trying to get into it.

4. Continuous Innovation

As one of the earliest adopters of cloud computing, Salesforce was forged in the fires of innovation. The company is always looking for new inventive ways to improve its products and provide value to its customers.

Salesforce's innovation wheel keeps on spinning, and its latest developments in the field of AI (as seen in Salesforce Einstein), IoT, Big Data, and bot technology are a testament to its innovation prowess.

Moreover, the company continues to improve its products in many ways, including making acquisitions and forging strategic partnerships with software developers.

Now that you know the power of Salesforce and what it can bring to your business, why not give it a try? Feel free to comment and share.

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