Canadian rising star Eugenie Bouchard hasn't been holding back in wearing revealing outfits these days, as she conspicuously abandons her wholesome personality to become the latest sex symbol of women's tennis.
After breaking through as a naïve 19-year-older with an uncanny fascination of pop-star Justin Bieber at the 2014 Australian Open, Bouchard returns to Melbourne this year with a brand new persona.
Gone was the contagious juvenile smile and conservative outlook, as Bouchard now sports with a feistier and racy identity that have everybody in tennis drooling for more.
The changes Bouchard made over the past few months has been rather drastic. Still, her transformation from teen sensation to a full-fledged woman is sure a welcome development for women's tennis, which has long capitalized on the star-power of divas like Ana Ivanovic, Maria Sharapova and Serena Williams.
Bouchard has asserted her claim as the next face of WTA with a series of head-turning performances on the court and recently bold public appearances. Her landmark contract with giant model company WME/IMG suggests her intention of cashing on her growing popularity as the next breed of athlete-celebrity.
"It was definitely a different off-season for me. I made a lot of changes. I kind of wanted to wait till the end of the year to do that when we have a few months off. I think it was better to not do it in the middle of the season," Bouchard told reporters of the sudden changes she made heading into the new season.
"Change can be scary, but change can also be good. It's just about adapting now, I think slowly putting the pieces in the right place. I'm feeling good."
Indeed, Bouchard can be scary good where she is at right now. At this rate, it would be just a matter of time before she graces the cover of Sports Illustrated or other men's magazine, which by the way catapulted the popularity of incumbent tennis sex symbols Sharapova and Ivanovic to another level.