James Harden has earned another lucrative deal to add to his increasing net worth. The 25-year-old NBA superstar has signed a shoe contract with Adidas worth $200 million. By agreeing to the deal, Harden becomes the latest pro-basketball athlete to have earned that sum of money from a shoe company.
It indeed a great summer for Houston Rockets' star James Harden. Aside from his $50 million net worth and Players Choice MVP recognition, he recently signed a deal with Adidas a combined $200 million over 13 years. According to USA Today Sports, Harden, who was previously with Nike, has chosen Adidas over Nike because the company decided not to match the offer.
James Harden, who was traded from the Oklahoma City Thunder to the Houston Rockets in Oct. 2012, has an estimated net worth of $50 million. Last weekend, there were strong signs that Adidas had won this particular shoe battle in Los Angeles when Harden's new girlfriend, Khloe Kardashian, was wearing a jacket with the company's logo adorned on the back while watching him compete in the Drew League.
"We're a brand of creators and James embodies that more than any athlete in the game," Adidas Global Basketball General Manager Chris Grancio said in a statement. "His addition to the Adidas basketball family is a game changer. This partnership gives him the opportunity to achieve his goals and express himself in a totally new way as a creator.
"He's already one of the most recognizable sports figures because of his game, his look, his hunger to win and his style on the off the court," Grancio added. "His ceiling is far from reached, which tells you the future for him and our brand looks incredible."
Harden's $200 million Adidas deal will also include off-court signature footwear and apparel collections as well as marketing plans. And Harden will be traveling on extensive brand tours in Europe and Asia.
Meanwhile, signing James Harden, whose net worth is $50 million as Celebrity Net Worth listed, is a significant move for Adidas to remain relevant in the basketball industry since earlier this year, the company opted not to renew a deal with the NBA that had established it as the official outfitter of the league, Forbes noted.
Adidas has been struggling in the United States. Last year, Under Armour passed the company as the second-largest apparel seller behind Nike. Adidas, on the other hand, has less than a 3 percent share of U.S. basketball shoe sales compared to Nike's more than 90 percent, ESPN reported.
With James Harden's $200 million Adidas contract, it will definitely increase his net worth value. And since Nike made the Thunder's Kevin Durant, a top priority by matching Under Armour's five-year $250 million offer, Harden has to choose Adidas.
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