Oct 06, 2015 06:00 AM EDT

Tips For On-Page and Off-Page Search Engine Optimization


(Photo : Wikimedia Commons)

Do you want your website gather more attention from your future customers? SEO can help you market your site to more people. Search Engine Optimization is the process of implementing certain techniques that can help your webpage rank as high as possible in search engines like Yahoo! and Google. The higher the page rank, the higher the possibility your webpage can earn more profits too.

According to Online Income Teacher, SEO has two categories: the Off-Page and On-Page SEO. On-Page SEO refers to all the things you do in your website to help your site rank higher. Tips that can help you on your on-page optimization include:

1. Optimize your page using one keyword or topic.

Keyword should appear to your page title, image alt text, heading, and to your site's article or video contents. Also, don't forget to make your site human-friendly too, as stated by Smart Bug Media.

2. Be sure to make your URL structure short and descriptive.

A URL is the first thing that search engines use to determine your site's page rank. That's why it's crucial to make your URLs short and aligned to your keyword and topic.

Off-Page, on the other hand, refers to all the optimizing you do "off" your website. Tips that can help you on your off-page optimization include:

1. Comment on different good quality articles.

It will help you enhance your visibility all over the web, as stated by Linked in. Just make sure that the comments you will post have value and are related to the articles posted. Or else the writer will delete your post and your efforts will be put in vain.

2. Create bookmarks on high quality sites.

Considered to be one of the best avenues of off-page optimization, social bookmarking gives you traffic as well as backlinks for your websites too. List for social bookmarking sites are available online. Some of these sites are free and others have annual fees.

Another thing that you should not forget when working on your site is to optimize these two categories with balance. Only by then your website will be fruitful the way you expect it to be.

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