Oct 07, 2015 06:00 AM EDT

'Fallout 4' Ranks Second In Nielsen; Bethesda Boss Reveals Game's Best Selling Points

By Alex Cruz

"Fallout 4" may not be the most highly anticipated game to come out this Fall, but Bethesda is proud of the games' biggest achievement following development process.

In a poll recently conducted by Nielsen insight group, results reveal that "Fallout 4" came short of 3 percent from "Call of Duty: Black Ops 3."

Bethesda's game scored 95 percent, tying with Ubisoft's "Assassin's Creed Syndicate." Meanwhile, Activision's first-person shooter game scored 98 percent, giving it the top spot under the most highly anticipated game to come out in multiplatform.

"Need for Speed" scored 92 percent followed by "Star Wars: Battlefront," which scored 88 percent. "Rise of the Tomb Raider" came in next, scoring 80 percent, then it was followed by "Rock Band 4" with 76 percent.

The survey result came in as a surprise because the "Call of Duty" franchise has been on a downward spin for the past few years, according to GameRant.

Gamers are wondering, too, as to why "Rise of the Tomb Raider" was not included in the Xbox One exclusives. Although it has a PC version set to be released, Kotaku reported that it would not happen until next year.

Bethesda Softworks' VP of PR and Marketing Pete Hines, despite the result, expressed his delight on the biggest achievement of "Fallout 4."

"The thing I'm most proud of is what I think 'Fallout' is all about for me, I've always believed that Bethesda's games are about the whole being more than the sum of the parts," Hines told Express.co.uk.

"It's about all the little details that can be made more or less important, depending on what you decide to focus on," he added.

Hines considers "Fallout 4's" new crafting system as one of the biggest selling points. It will reportedly give the players the opportunity for customization of weapons, armors and homes.

The result may show that players favor other game titles. Howevever, Bethesda has worked so hard to make "Fallout 4" the best game there is, keeping in mind their goal, which is always prioritizing customer experience.

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