Nov 04, 2015 06:00 AM EST

IBM Seals The Deal With Cloud Brokerage Firm Gravitant


IBM sealed the deal with cloud brokerage firm Gravitant. The latest among the properties it has acquired to support its cloud strategy.

IBM said Tuesday that it was buying Gravitant, a cloud broker that aids companies' appraisals and purchases and oversees cloud computing services from different vendors.

IBM's newly acquired cloud brokerage firm Gravitant was founded in 2004 and based in Austin. It is in stiff competition with Dell's Enstratius and RightScale in the said space on the internet.

Fortune reported IBM endeavors to boost up its capacity to sell and manage cloud services for its clients thus it has been on a buying binge this year snapping up technologies and companies from Cloudant, SoftLayer and Cleversafe.

IBM said in its press release: "IBM plans to integrate the Gravitant capabilities into the IBM Global Technology Services unit. In addition, IBM Cloud plans to integrate the capabilities into Software-as-a-Service offerings, extending the company’s growing hybrid cloud solutions and capabilities."

The bottom line for IBM's interest with Gravitant is because it believes that big business consumers will proceed to the hybrid cloud path — some data and workloads will run on "private" resources automatically meant for that company's use.

In the meantime, other jobs and data will be directed to the public cloud, which is joint infrastructure owned and operated by a third-party wage earner. These provider may be Amazon, Microsoft, Web Services, Azure, Cloud Platform or IBM Softlayer and Google.

Senior vice president for Global Technology Services at IBM Martin Jetter said, “Gravitant provides an innovative approach to add choice and simplicity to how enterprises can now manage their environments. It will be a key component as we broaden our hybrid cloud services,” as per Tech Crunch.

IBM recently reported its 14th straight quarter of dwindling revenue, a string it seriously wants to break out from. Thus, it is not withholding from spending money it sought to acquire the cloud brokerage firm Gravitant.

According to Computer World, Gravitant allows companies through its cloudMatrix brokerage software personalize IT service utilization and merge delivery via a dynamic marketplace, self-service store and continuous delivery engine. A central console accommodates users who can compare, review and purchase software and computer services from numerous suppliers. Upon purchase, the technology can be submitted as a service and handled from the same location.

IBM was clearly thinking of the benefits the cloud brokerage firm Gravitant heralds which included a reduction in operation and infrastructure costs by 50 percent.

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