Activision-Blizzard, known for their popular games such as "World of Warcraft," "Destiny," "Call of Duty," had dedicated the past more than three decades in creating and developing video console games. However, things are rather different now, and the company has ventured out into new possibilities.
One of the latest Activision-Blizzard events is the acquisition of "Candy Crush Saga." It has been reported that the company paid King nearly $6 billion.
Many are trying to make sense why Activision did it, but according to Escapist, it's just simple. King is profitable, and the company bought a profitable organization.
They didn't just want the game, they also want King's next big game. The report further explained that three of the biggest mobile games — "Farmville," "Angry Birds" and "Candy Crush" all came from three different developers.
Point is, the market is still on its early stage, and Acitvision will be there when the "Next Big Thing" comes. The bottom line is, this is how a corporation works — they buy successful companies.
Meanwhile, the "Warcraft" film will be hitting the cinemas one June 10, 2016, and it has been reported that Activision did not develop the film. However, as per CNBC, this marks the company's first test to its ability to engage its users into a different media channel.
The story of "Warcraft" centers around the origin story of encounters between humans and the orcs. According to the storyline stated in IMDb, the movie will be taking place in locations that was established in the video game.
The new film division of Activision-Blizzard will be reportedly overseeing "Skylanders Academy." The group is also working on "Call of Duty" feature film, with a target release date between 2018 and 2019.
Talking about "Call of Duty," its third installment reportedly generated more than $550 million sales globally, during the first three days of its release. The sales number produced by "Call of Duty: Black Ops 3" has definitely set the record.
In fact, Activision reported that the game set a record as the best-selling digital game units sold on the first day, Reuters learned.
This expansion made many curious minds wonder if Activision-Blizzard is following the footsteps of Disney. Colin Sebastian of R.W. Baird reportedly said that the company's strategy created Disney-like growth opportunities.
Meanwhile, Mike Hickey, an analyst from Benchmark Co reportedly said that Activision-Blizzard was placing its future growth opportunities parallel with how Disney built their empire.
Analysts, however, believe that it's too early to tell. The success on Activision's expansion into other fields remains to be seen.