Adele "25" album will not be available through streaming on Apple Music, Spotify and Deezer. Find out her reason on the next jump.
Adele's latest album, "25" was highly anticipated by her fans since her fresh single "Hello" was teased a few weeks ago. Naturally, avid listeners of the British singer were looking forward to streaming it on digital music services such as Apple Music, Spotify and Deezer.
On Friday, Apple Inc. confirmed Adele's "25" album will not be accessible to stream on Apple Music. Nevertheless, those interested in streaming her latest track "Hello" can do so as it is readily available.
Deezer North America chief executive, Tyler Goldman said the company would not pitch Adele's "25" album at launch. "She's benefiting from paid subscriptions, but she's using this as an opportunity to try and sell more CD's or downloads," and added, "If all artists did this, we wouldn't have the growth in subscriptions we have."
Spotify on the other hand also validated that its consumers will be restricted to Adele's "25" album. In a statement released by the company that read, "We love and respect Adele, as do her 24 million fans on Spotify. We hope that she will give those fans the opportunity to enjoy '25' on Spotify alongside '19' and '21' very soon," as per Reuters.
"25" follows Adele's successful "21" album in 2011 which sold above 30 million copies all over the world.
At the moment, Adele or any of her representatives refused to make comments regarding their decision not to put "25" for streaming, but, Adele and her management's move can be compared to Taylor Swift who also declined to offer her "1989" album last year, stating music should not be freely available. Eventually in July, she agreed to have it on Apple Music after Apple Inc. agreed to compensate artists in the course of a free trial.
Nevertheless, even if Adele's "25" album will not be streaming on Apple Music, Spotify and Deezer, music industry analysts expect it to be this year's hit.
Keith Jopling shared to Reuters his personal opinion that "record is so massive it wouldn't make any difference" if it becomes available or not for streaming.
The first single from "25," titled "Hello" has topped the U.S. charts for the past three weeks since its release at the end of October and has logged above 400 million views on YouTube.
If you're wondering why Adele avoided the streaming services, Radio.com revealed the answer would be the unique predicament that the "Someone Like You" singer has found herself in. The 27-year-old has audiences from seemingly all ages and as such, today's generation has always wonted to grab free music, whether through streaming or illegal downloads. Meanwhile, older generations have the tendency to consume fresh tracks less actively than the younger generation.
Thus, because "25" is one that's highly awaited by the public, Adele and her team is clearly hopeful that the public will actually pay for music.
Will you pay for Adele's "25"album? Share your thoughts below.