Snapchat could be taking itself into the hardware business, where the company shows effort in staffing up hardware experts in building a wearable headset of their own.
The company is specifically hiring a team of experts proposing to develop a headset device of their own rather than creating an app for wearable tech.
Snapchat is currently employing a group of people with an experience in hardware, where key hires includes Mark Dixon who used to work as a recruiter for HoloLens division of Microsoft, and Qualcomm's very own augmented reality developer Eitan Pilipski, along with a marketer Kelly Nyland the promoter for Sphero's BB-8 and Parrot AR Drone.
Snapchat's unprecedented decision seems to show a reflection on another social network move such as Facebook. Back in 2014, Facebook paid a large amount of money ranging to $2 billion for Oculus, where Snapchat proved to be doing fine as a social media network, which it would make sense for the company to branch out.
The company's interest in augmented reality came about during the hype that surrounded the Google Glass. In March 2014, Snapchat acquired a pair of glasses equipped with an embedded camera that was produced by Vergence Labs for $15 million. The purchase came together with a huge amount of $50 million gain of the QR code scanning/creating technology Scan.me, that would later make its way as a clear feature for the company's Snaptags.
The company is unlikely to market a pair of smart glasses that entirely focuses on taking temporary videos, but it would rather have to take a different approach on adding a device that would take part of the video taking experience.
Snapchat is one of the tech giants that out grew photo and video experience, where reports shows users view as much as 8 billion videos every day.