The negative impact of pollution in China has made many businessmen wary of pooling their resources in the region. However, while some are eluding China's skyline, the engineering firm, Dyson is enjoying an influx of revenues and high earnings.
According to a post BBC, "Sales at the engineering firm Dyson rose by more than a quarter in 2015, helped by a tripling of sales in China and the total revenue rose 26 percent to £1.7bn, including a 222 percent increase in China."
Thinking back, the company opened its doors to China more than three years have passed. Their main line of products consists of vacuum cleaners, humidifiers and even purifiers. The company did not bode so well in the past but the recent heightening of hazardous smog levels have lifted the region to a red alert mode and resulted into the products of Dyson to be in constant demand.
Furthermore, the company relayed of how their environmental control products rose by 35 percent in the past year. Even the company's profits have risen as well. Profit for the year, measured as earnings before interest, tax, depreciation and amortisation, rose by 19 percent to £448m, according to the same post. MT reported that the British owned company got most of its profits from the Asia-Pacific region and for the past 2014, it 70 percent of its revenues came in this region.
It appears that Dyson was in a position to thrive within the hurdles that the Chinese economy has brought. While others have opted to not capitalized on China anymore, the company is convinced that it would not have a strong influence on them.
To confirm the latter, the company made further investments into the region and increased their budget over their tech department. For the purpose of innovations and technological advancements that will also pave the way for the company's stability. According to Dyson's executive sector, they are committed to plough more money into their tech department, particularly its future plans involving longer-lasting batteries.
Even more so, CEO Max Conze said, "We have invested £100m looking at batteries in the past five years. We are currently stepping up that work and will spend £1bn by 2020. Solving energy density is the greatest engineering challenge in the 21st century."