Jessica Alba's Honest Company is facing another lawsuit for allegedly untruthful marketing for their products. This comes after it was discovered that the company has used harmful chemicals in their formulas.
Us Weekly reported that the actress' company has been hit with another lawsuit. Apparently, they have falsely advertised their products and ingredients.
On Mar. 24, Missouri-based Margo Smith complained that Jessica Alba's Honest Company has "deceptively marketed" their cleaning products like their laundry detergent and dish soap. She then filed a lawsuit seeking class action status against the company.
"The claims alleged in the lawsuit are without merit and we intend to vigorously defend ourselves against them," The Honest Company told the publication. "We stand behind our laundry detergent and take very seriously the responsibility we have to our consumers to create safe and effective products."
It was previously reported that WSJ's investigation has revealed that cleaning products from Jessica Alba's Honest Company contained sodium lauryl sulfate (SLS). Apparently, SCS is a blend of chemicals that includes a significant amount of SLS. A common cleaning agent, SLS creates lather and has been known to irritate sensitive skin.
"Despite providing the Journal with evidence to the contrary, the Journal has falsely claimed our laundry detergent contains Sodium Lauryl Sulfate (SLS)," Jessica Alba's Honest Company wrote on their blog. "At Honest, we use Sodium Coco Sulfate (SCS) in our detergent and multi-surface cleaner. In fact, the Journal never even tested for SCS."
In February, Jessica Alba and The Honest Company was accused of mislabeling products as "all-natural" but still using "toxic ingredients." Last September, there were some who claimed that the brand was being "deceptive and misleading" by selling "eco-friendly" products that were actually made with "synthetic" materials.
Multiple consumers complained that The Honest Company's sunscreen was ineffective. They took to social media to share pictures of their sunburned bodies that was not protected by the lotion.