Apr 04, 2016 10:49 PM EDT

Sony Pictures Launches New 4K Ultra HD Movie Streaming Service

Sony Pictures' latest movie streaming service is now live. The studio made the announcement last week.

PR Newswire reported that Sony Pictures' new 4K ultra HD movie streaming service, ULTRA, has been launched on Monday, Apr. 4, 2016. The service is available on Sony 4K Ultra HD TVs with AndroidTV in the U.S.

"Consumers are rapidly upgrading their living rooms to 4K, and Sony Pictures Home Entertainment's new ULTRA streaming service will provide a premium viewing experience to satisfy growing demand for 4K movies and television shows," Consumer Services & Advanced Platforms VP Jake Winett said. "ULTRA takes advantage of the latest industry innovations - 4K resolution, high dynamic range, a wider color spectrum, digital movie extras, and UltraViolet interoperability - so viewers get the most out of their televisions and their movie collections."

ULTRA is powered by the Sony Pictures Store and will offer a wide array of movies for purchase as well as playback in 4K Ultra HD. There are films that will include High Dynamic Range (HDR) and Digital Extras at no additional cost.

4K Ultra HD gives viewers four times the resolution of HDTV. HDR features a wider range of color and contrast, giving users more realistic details and depth.

There will be four complimentary movies in store for customers who will buy eligible Sony 4K Ultra HD TVs with ULTRA this summer. Films available on the service include "Concussion," "The Walk," "Crouching Tiger, Hidden Dragon" and "Ghostbusters," among others.

According to The Verge, ULTRA requires customers to buy titles at $30 each, unlike Netflix. These movies are then streamed to a 4K TV since it appears that the device does not have enough internal storage to keep the movie's large file.

It was previously reported that Sony Xperia Z5 Premium's specs feature an impressive 4K display. It has a whopping 3840 x 2160 pixel display (801 ppi) at 5.5 inches. Its processor is Qualcomm Snapdragon 810 64-bit Octa Core processor and it has 3 GB of RAM.

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