Starbucks recently announced that it is opening an impressive Starbucks Roastery in New York City, particularly at the Meatpacking District. The company said that it plans to open the restaurant in 2018.
It will be somewhat similar to the original Starbucks Reserve Roastery and Tasting Room in the restaurant's hometown, Seattle.
For those who are not privy to the term, a roastery is basically a coffee roasting process that customers will see on full display at the shop. Patrons will have the opportunity to see how their coffee is made and not just enjoy sipping it.
With the announcement, speculations are coming out as to what can be expected in this new Starbucks joint. Some are saying that the place is going to be a 20,000 square foot coffee sanctuary.
They say the building will be lavishly constructed to keep up with the chic lifestyle of New York City. The place will have no baristas, and best of all, it will offer a one-of-a-kind menu that includes varieties of the rarest coffees in the world.
With its 20,000 foot square floor space, it will be the biggest coffee shop ever. Its exact location will be at 61 Ninth Ave. just near the Chelsea Market.
Howard Schultz, Starbucks CEO said he wanted to bring the Roastery style to cities all over the world, betting on the concept that this approach will create new vitality to the company.
The coffee shop has not been shy in trying other forms of promotions in its bid to boost its image and its bottom line. In 2015, Starbucks began to open smaller-format and express locations all over the United States.
The company opened its first Roastery in its Seattle birthplace in 2014. It is still the only coffee shop of the kind, but certainly not the last as the company plans to open more of such outlets here and abroad.