Netflix is planning to roll out its support for high-dynamic range (HDR) video stream to provide more vibrant visuals content.
HDR offers much higher brightness levels as well as a greater range between dark and light elements, resulting in more color detail on bright highlights and shadowy scenes than a standard dynamic range.
Netflix's manager of corporate communications Yann Lafargue told FlatPanelsHD, "We are indeed live with HDR. It works with compatible TV's, both in HDR10 and Dolby Vision."
HDR has already been available to Netflix's original series Marco Polo first season, but the company also proposed that Marvel's Daredevil will soon receive HDR. Netflix assured that HDR which supports a more brilliant 4k content is ready to stream live and make its appearance in different titles.
Though it shouldn't be difficult to search new content when HDR is added, suggesting its previous 4K Ultra HD programming will be replaced by a simple HDR badge to make it stick out for supported series. Netflix explained that every TV with 4K Ultra HD released in 2016 from major vendors such as LG, Samsung, Sharp, Sony or Vizio, has a good chance that will either support Dolby Vision or HDR10.
Most of the current trend on television revolves around 4K resolution, but Netflix is more concerned with the importance of HDR. Netflix chief product office Neil Hunt said, "I think HDR is more visibly different than 4K. Over the past 15 years, we have had plenty of increments of pixels on the screen, and from what we saw with digital cameras, pixel count eventually stopped being interesting."
Although Netflix is not alone when it comes to HDR. Since June 2015, Amazon has been putting out original series in HDR such as Mozart in the Jungle and Red Oaks.