Jobseekers matchmaking website Aasaanjobs has been challenged to reach out to potential employees with no Internet access. The startup company has had tremendous success since it was founded on Nov. 2014.
Business Standard reported that Aasaanjobs is an online marketplace platform for recruiters and jobseekers. The website appears to be focused on entry-level jobs.
The company uses an advanced, two-way matchmaking algorithm. This results to connecting only qualified candidates that have profiles and job expectations which meet the clients' requirements.
Aasaanjobs is founded by IIT Bombay alumnus Dinesh Goel along with colleagues Gaurav Toshniwal and Kunal Jadhav. Apparently, an unorganized hiring process and restricted access to an accurate database of candidates in the entry-level and blue-collar job segments prompted the founders to create the website.
The company has since received financial support from IDG Ventures and Inventus Capital Partners. It's database now has 180,000 candidates, with about 3,000 companies.
Aasaanjobs' business model requires employers to buy credits. These credits are used for shortlisting and interviewing candidates.
Employers pay per valid interview only, which minimizes spending on recruitment. The platform's data plan also provides unlimited job postings with a contact unlock feature.
Aspada Advisors co- founder and managing partner Kartik Srivatsa had admitted that he is excited to see how the company would be able to mold the workplace in the future. "The unstructured nature of recruitment as a space means there is an opportunity for disruption," he said.
Meanwhile, experts have said that the company's future would see a challenge in reaching out to the unorganized workforce. These blue-collar employees usually do not have access to the Internet.
"For a company like theirs, which is online, attracting offline customers is necessary," a Mumbai-based angel investor told the publication. "While building physical offices in smaller towns is not feasible, they need to figure out a way to reach out to this population."
According to I Am Wire, Dinesh Goel has admitted that Aasaanjobs wants to develop an ecosystem where jobseekers, employers and even manpower agencies can "build trust and get benefitted in a way that suits them." The company is also said to be working on making the website in the local language.
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