Apr 25, 2016 09:59 AM EDT

Gigi Hadid’s Height Of Career Turns Interactive For BMW, The Young Model Goes Digital

By Jane Reed

The BMW M2 Coupé is described to be a vehicle of top sporting prowess and classic rear-wheel drive with the precision and agility of a modern M automobile. BMW boasts of its attuned suspension and a powerful M TwinPower Turbo inline 6-cylinder petrol engine ensure breathtaking performance. The car's design is said to be the embodiment of pure power and dynamics. Is that why Gigi Hadid was chosen to lead its first ever digital campaign?

The BMW M2 Coupé officially showcased the car on Apr. 16, 2016 and with it was Gigi Hadid's profile. Motion Cars has it that the "Eyes on Gigi" brand campaign has the supermodel leading the automobile brand for the first time. Are the days of car models presenting cars on a revolving platform gone? The world has gone digital and supermodels like Gigi Hadid are taking the leap.

BMW's decision to pair the dynamic MW M2 Coupé and the gorgeous bod and beauty of Gigi Hadid inspired renowned film producer Marc Forster, who directed films such as "James Bond - Quantum of Solace", "Monster's Ball" and "World War Z", to create a shot with Oscar-winning cameraman Mauro Fiore, under the California sun in the Mojave Desert.

With Gigi Hadid leading the campaign, it entices a market that aims for beauty and perfection. Models aren't just for the runways, they can effectively lead big brands like BMW to the digital future.

"Eyes on Gigi" is described to be an exciting film that has been exclusively released on YouTube and Facebook. Viewers were treated to a different kind of "shell game" with Gigi Hadid climbing into the BMW vehicles and the ride starts. In the end, the viewer has to identify which car Gigi Hadid is in.

If you'd like to fully immerse yourself with the BMW vehicle and Gigi Hadid, head on to EyesOnGigi.com for a 360 degree choreographed look.

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