Tim Cook, Apple CEO, recently claimed that Apple Music has now signed up 13 million paying subscribers, up from 11 million it has only two months ago. This is an impressive growth of the tech giant in just 10 weeks.
This music service was rolled out on June 30 last year in over 100 countries. It will celebrate its second anniversary in just two months.
With this growth rate, Apple Music is right on track in its goal of reaching 15 million subscribers. It is catching up fast on Spotify which is reportedly enjoying over 20 million paying users with nearly 75 million active users after several weeks of Apple's music service debut.
With sluggish hardware sales, Tim Cook focused on his services department that includes iTunes, several App Stores, iCloud, licensing services, Apple Pay and Apple Music.
This division of the tech giant achieved a purchase value of $9.9 billion, a record for the company and a number up 37 percent year-over-year, according to Cook.
"We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices," said Cook.
Apple Music has become one of the world's biggest streaming music platforms at a fast clip since it is supported by a huge installed user base in iTunes and iPhone. Although it still lags behind Spotify, it is projected to easily get the same amount of subscribers very soon.
The price of this music service is only $9.99 a month for private users and $14.99 a month for a group of up to six users. This can be easily paid through an iTunes account.
Apple has heavily promoted its music service since its initial launch. It offered a number of exclusive releases of music and videos from notable names such as Drake and Taylor Swift. The tech giant also plans to launch a television show with Dr. Dre in the lead.