May 02, 2016 09:07 AM EDT

How To Get Top-Notch Hires For Your Company

In today's business world filled with strict competition, it is essential to hire top-notch employees to help you achieve your goal. Build your company with the best of the best and you can make your way together to the top of the corporate ladder.

"Most decisions a business makes are small," "Rogue Recruiter" and co-author of "Hiring Greatness: How to Recruit Your Dream Team and Crush the Competition" David E. Perry said to Inc. "A single sale or interaction doesn't add that much value to a small business, or damage it much if it goes wrong. Hiring an executive is different. That can make or break an organization."

It was noted that a top-notch employee can help your company increase sales, boost productivity, find new markets and even create new innovations. On the other hand, ending up with a bad hire may have devastating results, especially to a small business.

Business owners should see hiring as an investment instead of simply putting a qualified candidate for the role. Create a "position profile" or "success profile" that provides a clear definition of the role and its responsibilities.

"Every investment must be measured by the return produced," Perry advised. "Too often, business owners view the acquisition of staff as a simple process of expansion."

Perry also added that, most of the time, the top-notch talent that you're looking for may not be actively searching for other opportunities. Creating a dedicated team to court these executives will definitely help you bring them to your company. added that Ryan Urban, co-founder of marketing platform Bounce Exchange, invests a lot of money and resources to a "talent team." It is a team of seven that focuses on giving potential employees the best experience with their company.

Since these people are not actively looking for a new job, recruiting ads might not always work. Focus your resources on raising your brand's profile and position yourself as a leader in the industry.

Networking is and will continue to be the best way to find these top-notch candidates. Furthermore, you and your team already have a lot of contacts that can help you on your way to success.

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