May 02, 2016 09:09 AM EDT

Urban Outfitters Pull Out 'Suicidal Shampoo' After Backlash

Urban Outfitters has faced social media backlash with its "Suicidal Shampoo." This is not the first time that the company has been criticized for its controversial products.

Mashable reported that Urban Outfitters has pulled out its "shampoo for suicidal hair" from the market. This comes after it gained heavy criticisms on social media for being "hugely irresponsible" and insensitive about suicide.

Apparently, the shampoo's name, "Peachy Head," came from a play of words on Beachy Head, which is a place in the U.K. that's notorious for being a suicide spot. "I never knew my once beautiful hair would actually commit suicide by tossing itself off dramatic white cliffs to the rocks below," the product's description read.

People took to Twitter to share their thoughts on the scandalous hair care product. Some expressed their disgust at the suicide pun while others blasted and shamed the company for being "irresponsible."

"Seriously, Urban Outfitters? What makes you think puns about suicide are okay?" Twitter user Megan Littler posted. "Especially among teenagers. Absolutely shameful."

"Dear Urban Outfitters, think this is an acceptable product aimed at teenage girls [sic]? Another Twitter user, Sam Missingham, wrote. "Shameful AND hugely irresponsible."

There are some who urged the company to donate to a suicide prevention charity. The product was manufactured by U.K. beauty brand Anatomicals.

"Although the product's name is a humorous attempt to market a shampoo for hard-to-manage hair, we reevaluated and felt it was not appropriate and it was pulled from the Urban Outfitters website," a spokesperson told the publication. "We have instructed all of our UK stores to remove the product immediately."

According to Business Insider, Urban Outiftters also went under fire last year when the company released a shirt that was similar to apparel from Holocaust. Prior to that, the retailer also released a Kent State sweatshirt, complete with splatters of red made to look like blood, which was reminiscent of the nightmarish Kent State shooting back in 1970.

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