Nintendo stock has soared recently with the success of "Pokémon GO." Will the augmented reality game and the upcoming Nintendo NX console help the company rise to the top of the industry once more?
Entrepreneur reported that Nintendo stock rose another 14 percent on Tuesday. This has increased the company's market capitalization to 4.5 trillion yen (about $42.5 billion) in just seven sessions since "Pokémon GO" was released in the U.S.
The augmented reality game's success has resulted to massive purchases of Nintendo shares. "Pokémon GO" is now available in 35 countries, mostly from Europe. It was recently launched in Canada.
"I've never seen the trend of such a big company's shares changing so quickly in such a short period of time," senior strategist at Okasan Securities Takashi Oba commented.
The value of Nintendo's stock was up by 14.4 percent at 31,770 yen (about $297) at the end of Tuesday. It has gotten more than 100 percent of gains since the game was launched earlier this month.
The success of Nintendo's "Pokémon GO" game comes as a pleasant surprise for everyone involved. This has boosted their hopes of the company being able to capitalize on more popular characters such as Zelda and Super Mario in their venture into augmented reality.
Meanwhile, the Nintendo NX could also help the company's increasing stock value when it finally gets released in Mar. 2017. IGN reported that Ubisoft CEO Yves Guillemot shared his positive thoughts on the highly-anticipated console.
"What we have seen is really great," he said. "We think having a new machine coming is going to help the industry to continue to grow, and to take lots more casual players back to the industry."
This led to hopes that the Nintendo NX could help the video game giant nab its place at the top of the industry once more. With the expectation that the console would revive more casual players of their love for video games, it is highly likely that we would continue to see the value of Nintendo's stock soar to new heights.