Nov 02, 2016 06:14 AM EDT

Nintendo Switch: Why It Must Be The Success Recipe For The Company

The Nintendo Switch, a new game console that the company will start selling in March, will be at the centre of the company's entertainment web that includes mobile gaming, theme parks and merchandising. With the new console being the centre of the company's big switch, it's important that the Nintendo Switch succeeds.

According to Bloomberg, Nintendo's inspiration for the game console is they want to come up with something that is different. Nintendo Co. President Tatsumi Kimishima said they don't just want a successor to the Wii U or the 3DS.

Kimishima said that their original concept was, "What kind of new experience can we create?" So they came up with a game console that can be both stationary and mobile.

Kimishima doesn't want to go into more details when asked questions about the game console. He said they would be revealing more about the game on January.

He did say that the game was made for gamers of all ages. Kimishima said that Nintendo's core philosophy is they want to increase the number of gamers at all ages, and they are not changing that.

With the company putting their new console at the centre of its entertainment web, it's important that the Nintendo Switch succeeds. IGN reports that the recent failure of the Wii U shows that Nintendo is no longer immune to market forces.

The major problems that the Wii U faced are the almost non-existent of third-party support and fewer first party games. Popular games like Zelda and Metroid didn't appear on Wii U, and there's only one entry each for Mario, Smash and Mario Kart.

Nintendo's 3DS, however, was highly successful. But the console is facing challenges from the smartphone market, which is continuing to progress.

Nintendo won't be able to afford another Wii U level failure in the market, especially when shareholders become restless and demand that the company return to its profitable ways. That's, more than ever; it's important that Nintendo Switch succeeds when it is launched in March.

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