Samsung will be launching a new color variant for its Samsung Galaxy S7, the Glossy Black, to take on Apple's Jet Black iPhone 7. This is part of the company's effort to keep people interested in the S7, following the permanent cancellation of the exploding Galaxy Note 7.
The Investor reports that industry sources are saying Samsung is planning to launch the new color in early December. The company is hoping the new Glossy Black, together with the Onyx Black matte finish of the Galaxy S7, can get a market share from Apple's hot-selling Jet Black and Matte Black iPhone 7.
The new color variant is part of Samsungs latest strategy of offering new colors of its flagship S7, following the disaster it experienced with the exploding Galaxy Note 7, according to AndroidHeadlines. The company wants to keep people's interest in the Galaxy S7 and Galaxy S7 Edge, considering that this flagship is already nine-months-old.
Samsung had already announced earlier that it will be coming out with a Blue Coral version for the Galaxy S7 Edge. The new color will already go with the Onyx Black, Silver Titanium and Gold Platinum that's already available.
The new color offerings, together with cash incentives that Samsung is offering, seem to be paying off. The new strategy has already boosted demand for the company's flagship over the iPhone 7 on its home turf.
The Blue Coral variant is already selling 15,000 units per day on the average, while the iPhone 7's average sales fell to 10,000 units per day. The new color is expected to be shinier than the Onyx Black matte finish.
The new variant will come with the same hardware specifications of the other color variants. It's also not yet certain whether the Glossy Black will only be available in South Korea or be made available in other markets around the world.