Mattel tapped a former executive of technology giant Google to lead its company going forward. The move comes as a surprise especially since the new CEO appears to have zero experience in leading a toy maker.
Margaret "Margo" Georgiadis will serve as CEO of the toy maker whose Barbie and Fisher-Price brands reign in the toy business world, Fortune reported. Georgiadis may have never tried leading a toy maker, but she spent six years handling commercial operations and ad sales of Google in the U.S., Canada and Latin America.
Aside from the job at Google, Georgiadis also has a list of impressive previous jobs that gives her enough experience that would aid in leading Mattel. The newly appointed Mattel CEO has served as COO of Groupon, chief marketing officer of Discover Financial Services and board member of both McDonald's and Amyris.
Georgiadis is succeeding Christopher Sinclair, who held the Mattel reign for just about two years. With Mattel running a steadily growing business as toy revamps improve sales, Georgiadis' main task would be to ensure that the company will further boost its sales and profits.
The Chicago Tribune reported that Georgiadis' experience in the digital technology space could signal more interactive toys for Mattel. A move toward digital toys could help increase the sales of its brands including Barbie, American Girl and Hot Wheels as kids are getting more and more into interactive technology. Jobs & Hire previously reported that Mattel tried to boost its falling profits with talking Barbies as competition on the digital market becomes tougher.
With Georgiadis looking forward to leading the toy maker, Google's chief business officer, Phillip Schindler only has good things to say about his former colleague. He lauded Georgiadis for her work in leading Google Americas. Georgiadis expressed excitement at the prospect of finally leading a company, a feeling that is hopefully reciprocated by her new colleagues.