Facebook had 170 million more users in 2015 compared to 2014. Its monthly active users exceed that of Twitter.
According to a news article published by Yahoo! Finance, Facebook’s monthly active users keep on growing every quarter, exceeding even that of Twitter. At the end of the year 2015, Facebook had 170 million more users than the year 2014, making its active users number at 606 million per month.
Twitter, on the hand, had a reported additional monthly active user base of 2 million in the United States. Moreover, Yahoo! Finance stated that more than 60% of internet users in the United Kingdom use Facebook while only more than 20% use Twitter.
That number is reportedly remaining steady. The Finance division of Yahoo highlighted the fact that Facebook is able to reach more than 6 out of 10 internet users.
Most of Facebook’s users are between the ages of 12 to 34. This was taken from data published by eMarketer as shown in Yahoo! Finance’s article.
According to Michael Graham, the managing director and senior equity analyst at Canaccord Genuity, Facebook’s revenue growth is multilayered, reports Jobs & Hire. Not only is its number of users growing every quarter but it is also increasing its engagement of each user.
In other news, Jobs & Hire also reported that most of Facebook’s revenues were due to mobile ad revenues.The social media company reported $8.81 billion in quarterly earnings and $8.63 of that is due to advertising revenues.
In addition, 84 percent of the ad revenues came from mobile. The company’s Chief Operating Officer, Sheryl Sandberg, said that most of Facebook’s users access the social media site using their mobile gadgets, writes the job website.
Because of that, marketing and advertising opportunities are directed towards mobile rather than the desktop platform. For more news, follow Jobs & Hire.