Mar 11, 2017 10:43 AM EST

Facebook Rolls Out Clone Of Snapchat’s Famous Feature To Messenger

Facebook introduced Snapchat's disappearing photo feature on Messenger but the feature is not working as well as the social media company hopes. It appears that while the feature did well on Instagram, the social media company still have to improve the performance of the feature on Messenger and WhatsApp.

The disappearing photo feature popularized by Snapchat has been rolled out to protect users' privacy. With the feature, users can share pictures without worrying that they will be stored in a cloud somewhere.

Facebook decided to copy Snapchat and rolled out the feature in Instagram, WhatsApp and the main Facebook App, according to a report on Business Insider. Now the social media company turned to Messenger and has launched Messenger Day.

Messenger Day is like a clone of Snapchat Stories. It will let users post photos and videos on their profiles. The photos and videos, however, only have 24 hours shelf limit. When the time is up, they will disappear from user profiles.

Facebook had long been testing the Messenger feature, and it has finally decided to let its app's 1 billion users utilize the feature. However, it is not clear whether the feature will become as popular as Snapchat Stories.

TechCrunch criticized Facebook's attempt to copy Snapchat. According to an article on the website, the decision of Mark Zuckerberg's company to clone the Snapchat feature has not made Messenger a better app to use.

The author of the TechCrunch article lamented the fact that Facebook did not give its users the option to disable or remove the feature. Additionally, the feature made it easier for people to post pictures on their walls even though they do not mean to do so.

Several users have been complaining about the feature on Twitter, with many saying that the app has become "garbage" and the feature was a "bad idea." It is not immediately clear whether Facebook will listen to users and take back the feature.

Jobs & Hire previously reported that spending too much time on social media can make people lonely.

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