The Honest Company, the Los Angeles-based consumer goods company co-founded by actress Jessica Alba, has named its new CEO. According to reports, Clorox executive Nick Vlahos will be replacing Brian Lee as the brand’s new boss.
It was said in a press release that Lee will remain on the board of directors and serve as an advisor to The Honest Company.
In a statement, Alba said that this is the perfect time to welcome Vlahos to the company as they are currently making the shift from e-commerce to an omni-channel brand.
“Nick shares our mission of building a modern brand with ethical standards, trust, and transparency at the forefront,” said Alba. “The sky’s the limit for what Honest can become and I look forward to working alongside Nick on the next phase of our journey.”
Prior to joining Clorox, Vlahos was vice president-general manager of another cosmetics brand, Burt’s Bees. According to his Clorox Company bio, the executive joined Clorox in 1995 as a regional sales manager and was named vice president-general manager for Laundry, Brita, and Green Works in 2009.
Vlahos also gave a statement on his new role at The Honest Company, saying that he is “honoured and energized” to be joining the company.
“Jessica, Brian and their team have created an amazing healthy lifestyle brand with a dynamic company culture,” he said. “I look forward to building upon The Honest Company’s continued success and helping to accelerate innovation and growth.”
The change in leadership comes after a challenging time for the company. Back in December, The Honest Company announced that it would cut 80 jobs in early 2017. According to CNBC, the company said back in February that it will be overhauling its management team. Talks reportedly started after its initial public offering plans (IPO) were put on hold.
There were also talks about Unilever acquiring The Honest Company, but the former backtracked and acquired Seventh Generation, which is another green company.
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