Mar 27, 2017 06:26 AM EDT

Samsung Is Aiming To Win Back Consumer Trust With The Galaxy S8

Last year Samsung’s Galaxy Note 7 was the most-anticipated Android phone in the world. However, reports of exploding batteries, which caused property damage and injuries, promptly made the device the subject of cautionary tales to consumers, and many have been wary about purchasing a Samsung device ever since.

But in a few days, the South Korean tech giant is slated to launch its new flagship, the Galaxy S8. According to reports, the company is aiming to redeem itself and win back consumer trust with the upcoming smartphone.

There are high hopes for Wednesday’s release of the Galaxy S8, according to Financial Times. Tech watchers are excited for the new phone’s arrival, as it is said to have a sleek design, plus Samsung’s new A.I., Bixby, which, as previously reported by Jobs & Hire, is said to rival Cortana, Alexa, and Siri. The new device is expected to help Samsung regain consumer trust while strengthening its position as Apple’s top rival.

IDC analyst Kiranjeet Kaur said that a lot is at stake for Samsung with the much-awaited Galaxy S8 launch.
“It is probably going to try extra hard to succeed with S8 this time,” said Kaur. “To stay strong in the premium segment and regain some of the lost confidence after Note 7 issues.”

The Samsung Galaxy S8 launch is also a bright spot in the company’s difficult year, as it’s de-facto head, Jay Y. Lee, is standing trial as he has recently been accused of bribery in exchange for political favors.

Very little is known about the Samsung Galaxy S8’s launch, as the company has been trying to keep things under wraps before the phone’s upcoming reveal. According to CNBC, tech fans can expect two different models of the S8, which is the standard-size model with a 5.7-inch display and a larger S8 Plus with a 6.2-inch screen.

Both phones are expected to have an iris scanner, curved Quad HD AMOLED displays, a fingerprint reader at the back, and both devices are said to be water-resistant.

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