It seems like Krispy Kreme may have paid for the entire "Power Rangers" (2017) reboot as there are so many scenes in the movie with the company's product placements. Fans who have seen the movie are aware of what this means as they could visually and verbally sense all the Krispy Kreme product placements in the entire movie.
Warning: Spoilers Ahead
In the first scene of the "Power Rangers" 2017 reboot movie, the Pink Ranger and Yellow ranger are training in a Krispy Kreme. Later in the scene, the Blue Ranger informs other rangers that Krispy Kreme present in their town called Angel Grove is where the "Zeo Crystal" is located.
The Krispy Kreme product placement or verbal revelation does not seemingly end right here as another scene comes in where the Blue Ranger notes of villain Rita Repulsa secret hideout to be a Krispy Kreme. The movie also features a scene where Rita Repulsa literally eats a doughnut at Krispy Kreme. Vulture's Emily Yoshida notes in her review about the film that the whole movie is one long Krispy Kreme commercial. Even though the fight scenes are jaw-dropping.
She further notes that the movie partner is pretty clear and weird. Furthermore, Mashable's reporter Angie Han also noted that the town Angel Grove's establishments are named as "Daily News" and "Marine Garage" and it seems as if Krispy Kreme is the only business running in the location, which makes it looks quite exclusive. Moreover, the partnership does not end right there with the movie as Krispy Kreme is offering Power Ranger-themed doughnuts to customers until April 2, 2017. Krispy Kreme is also noted to offer a 360-video tour of the restaurant used in Angel Grove on its official website.
Krispy Kreme is further offering sweepstakes where customers can win a chance to visit San Francisco, where the fictional town of Angel Grove is located. Winners will also be winning $500 and a gift card for Krispy Kreme doughnuts for a complete year.