Although there are several small, niche computer manufacturers on the market, most consumers have two primary choices: PCs and Macs.
Both PCs and Macs have long lists of pros and cons, making it difficult for some users, particularly small business owners, to choose a model.
However, over the past few years, more and more small business owners have been turning to Apple products. There are several reasons why this trend has started, some of which include:
Built-in cybersecurity features
Clean user interface
Offers a wide array of innovative features
Sleek and modern appearance
Built-in Cybersecurity Features
Apple devices come with a built-in antivirus program called XProtect. This program is designed to defend users from malicious software (malware) that can compromise your small business' data.
Hackers can use malware to obtain sensitive data that business owners wouldn't feel comfortable sharing. Some examples of this data include:
Financial data or records
Customer-related data (credit card numbers, personal info, etc.)
Employee data (social security numbers, banking info, etc.)
However, small business owners should know that XProtect only offers basic protection against harmful malware, leaving your device relatively vulnerable to cyber-attacks. XProtect can detect threats from known cyber-attackers; however, it can't identify potential issues before they arise.
If you want the best antivirus protection for your small business, you should invest in a high-quality program that works with XProtect to safeguard your device from known and prospective threats, like Malwarebytes for Mac.
Malwarebytes antivirus software uses heuristic techniques to proactively catch and deal with malware before it hinders your device. Downloading the correct antivirus software can protect you, your employees, and your customers from a severe data breach.
Clean User Interface
Have you used a Mac computer before? If so, you've probably noticed that they have a clean and intuitive user interface (often abbreviated to UI).
Having a clean UI makes it easier for users to complete tasks and navigate their devices. This is particularly useful for business owners who are just getting into Apple products.
There's no denying that Apple products are incredibly innovative; this is one reason why the company became a household name overnight.
These innovative features have helped Apple set themselves apart from the competition for years. Some examples of these inventive features include:
These unique features make it noticeably easier for small business owners to complete tasks efficiently and professionally.
Sleek and Modern Appearance
If you own a small retail space, you most likely know how important a personal brand or image can be. Having a sleek, modern appearance can make your business more appealing to younger demographics and potentially help you bring in more business.
There's a simple way that many small business owners are modernizing their brands: by investing in Apple products.
Apple computers and smartphones have an undeniably sleek appearance, which can help you and your team make a statement.
After reading the list above, it's clear why so many small business owners are turning to Apple products every day.