There are various theories in the field of store design and visual merchandising to draw attention to your products. Think of the application of a shopping route or place tempting products at the checkout.
Other ways you can do this is by using printed materials. In this article you will find some examples of printed materials that can be useful in your store.
1. Ceiling hangers
You might easily forget about the ceiling. Yet it is an effective place to advertise with a ceiling hanger (translation: plafondhanger). Ceiling hangers can be made rectangular or cut to any shape. So you can literally go in any direction with your ceiling hangers. In addition, they are made to measure and you can choose from four different materials. Think of cheap display cardboard for temporary applications or channel plate for long-term applications. All materials are lightweight, making them easy and safe to assemble. Print ceiling hangers double-sided so your promotion can be seen on both sides. With drill holes in the top two corners, hang them easily with ceiling hooks. Ceiling hangers are not only useful for store promotions, but also for signage!
2. Counter Displays
At the checkout or information desk, it's not too late to convince your customer to buy more. Therefore, use a counter display on the counter and get it printed with your own design. For example, go for a counter display with a leaflet holder. Have additional leaflets printed (translation: folders drukken) with more information about your product, service or a temporary promotion. Place these in your counter display with a folder tray. This way your customers can take leaflets home with them. In this way, the customer still thinks about your product or service at home.
3. Textile frame
A textile frame is a handy tool for your shop window or store. These aluminum frames with cloth are very suitable for temporary promotions. This is because you can easily replace the canvas. So you can change the print every season or promotion. A textile frame is also very durable in use. The prints can be washed, so if your action comes back every year, you can use it again a year later. Textile frames can be mounted on the wall or ceiling. You can also choose a free-standing frame. This is very useful in a shop window. A textile frame can be made to measure so that it always fits your store or window.
These products make your store promotions stand out. Are you already using them?