Job fairs are a great way to get multiple qualified candidates in front of recruiters and managers in a short amount of time. Hosting a job fair for either your company or multiple different companies can help you accelerate the hiring process and gives candidates the opportunity to meet and potentially interview for multiple jobs in one place. Promoting a job fair can be tricky at times, so here are some of the best ways to do it.
Community Boards
Coffee shops, restaurants, and stores often have job boards and community boards with important information. These are the places where people gather to network, have meetings, and so much more. Posting your job fair on a community board would ensure that people from all walks of life can participate.
Social Media Ads
Leverage social media ads to get in front of more people in your target demographic. These advertisements can be targeted to someone's likes, habits, and their location. You can reach a broader group if you don't get too precise, and you can reach a niche group of people if you need to. If your job fair is for a specific industry like technology or marketing, you can use the features in the ad creation portal to better reach people in that industry. This is especially true if you use something like LinkedIn to capture potential candidates.
Facebook Groups
Speaking of social media, Facebook Groups are often a good way to promote your job fair. While following the rules of the group, you can share details about the event including the date, time, and location. Since most Facebook users are 35-50 years old, this is the perfect opportunity to reach a more mature demographic who may be more experienced in the professional world.
Other Job Fairs
Why not head to a job fair yourself? Recruiters often promote their job fair at a job fair. Not everyone who goes to a job fair will get hired there, and if they know yours is coming soon, it gives them another opportunity to find a new role. You can easily brand your job fair with a tent from Instent.com. It'll make you more recognizable and help people remember the dates and location of your fair. You'll also want to hand out flyers, cards, and even some useful swag so that people won't just throw your stuff away.
At Colleges and Universities
New graduates are the perfect target demographic for a job fair. When they are getting ready to graduate, they are often frantically looking for their first job out of college. By handing out flyers and swag at their campus, you can easily connect with young people who are looking for an opportunity to easily get in front of multiple companies. The benefit for them is that they can apply for multiple roles all in one place.
Networking Events and Meetings
Share your job fair at a networking meeting. You'd be amazed at how many people are considering changing jobs, applying for new roles, and want better opportunities. When you promote your job fair through a networking meeting, you also reach more people than you ever thought possible. These are the kinds of people who tell people about things.
Through Contract Services
People who take contract roles may be looking for something permanent. Asking to promote your job fair through a contract agency can help you reach the kind of people who would be interested in attending. Often their human resources departments will forward helpful information to their contractors, and this can include job fairs.
Mailers
Direct mail marketing is still an effective option and if done right, can be very powerful in getting people to your job fair. There are mailing lists you can buy that focus on people in neighborhoods, part of professional organizations, in a particular city or surrounding areas. With a professional design and a good list, you can easily fill up your job fair.
It's not difficult to find people who need good jobs. But it can be a challenge to tell enough of them about a job fair opportunity. Do things to make your job fair stand out. Find great companies to participate, offer opportunities to interview and get hired on the spot. People don't want to waste their time. Use multiple channels to get the word out and have a great job fair!
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