Google Continues Global Restructuring, Trims Down 100-Staff in YouTube Creator Team

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Google is currently undergoing job cuts, with approximately 100 people on the business side of YouTube being affected at this time.

The tech company is cutting hundreds of jobs across YouTube's business unit and Google's advertising sales teams following the recent job cuts in design and services, knowledge and information products, core engineering, and the voice-activated product Google Assistant's teams. Chief Business Officer Mary Ellen Coe, who manages business operations, partnerships, and advertising, internally announced the news on Wednesday.

"To best position us for these opportunities, throughout the second half of 2023, a number of our teams made changes to become more efficient and work better, and to align their resources to their biggest product priorities. Some teams are continuing to make these kinds of organizational changes, which include some role eliminations globally." Coe said in a statement.

READ ALSO: Amazon Undergoes Cost-Cutting Initiatives, Slashes Hundred Positions Across Prime Video, MGM Studios, and Twitch

Numerous Job Reductions Inside Google

Google has been experiencing job cuts across various departments since last week, with over 1,000 layoffs initially, followed by hundreds in the advertising division. Similar to the previous layoffs, laid-off employees in YouTube will have a 60-day period to secure new roles within the company, which is not guaranteed before their dismissal becomes official and they accept their severance package.

"We're continuing to support any impacted employees as they look for new roles here at Google and beyond," the spokesperson added.

100-Staff Reduction in Creator Team

YouTube spokesperson Andrea Faville confirmed previous reports by Tubefilter stating that the layoffs affected approximately 100 positions on the creator partnerships team, which will consolidate the remaining team under a dedicated central leadership in each country. The report also mentions reorganization within YouTube's music and support teams.

More Sizable Adjustment Ahead

On Wednesday, Google did not file new mass layoff notices in California to match the recently reported job cuts. Last week, the company filed notices in three Bay Area cities.

Chief Business Officer Philipp Schindler informed Google's ad sales staff about the layoffs in a leaked memo sent to employees on Tuesday, reported by Business Insider, stating that the company evaluates its sales needs annually, and this year's "adjustment would be more sizeable than usual."

In contrast to last January, when Google CEO Sundar Pichai announced a 12,000-worker layoff in a significant email, the recent layoffs have been revealed team by team through internal memos from lower-ranking leaders. While this round is not as extensive, it may still not be over.

Just three weeks into the new year, numerous companies in the tech industry have already undergone job reductions. Last week, Amazon's live streaming platform Twitch revealed plans to reduce its workforce by 35% and positions in its Prime Video and Amazon MGM Studios sections. Additionally, tech firms such as Discord and Duolingo reported layoffs at the beginning of the year.

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