As it has been tradition for the last three years, the annual match for popular -and infamous- movies on MTV is on! But for 2014 edition it comes with a new feature: it's also people's task to choose the movies that open the challenge.
During this entire month, movie fans are going to vote their favorite from 32 titles while every week they face elimination by rounds, and only one will rise as winner.
On the preliminary stage that is already begun, people may postulate their candidates on twitter using the hashtag #mtvmoviebrawl, until the tournament officially starts on Monday January 13th.
It seems really interesting how MTV as an entertainment network has evolved and diversified due to market behavior; when a new media appeared, with particular characteristics that threatened with getting it out of the business. Videostreaming on Internet was relatively free, worked on demand and had insufficient legal regulations, which made no more profitable its main product.
This somehow pushed MTV to try a new field on industry, incorporating different kind of shows that maybe had little or nothing to do with music. The essential value of those shows was not the issue, but it was undeniable they had some commercial value because of the audience's reception.
Then lately it's become more noticeable the two-way direction of communication of mass media. Broadcasters had to listen more carefully the audience and shows creation respond to specific demands of the public to be on prime time.
Now social networks' boom has increased this phenomenon and taken to a whole new level interaction between users and media, almost in real time, which brings up a lot of new evidence about its influence on the public and the new trends of this we call postmodernism.
A new concept of immediacy in some way supports contradiction of theories about how media set standards for cultural consumption. It appears to be more like a symbiosis conditioned by a lot of complex social aspects.
People might still be under a strong influence of the media, whether for information or entertainment, but now they are more educated to demand it or reject it, and inevitably, media needs the audience in order to prevail.
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