Coca-Cola, the world’s leading soda brand, is going through brand related challenges which are unlikely to go away or be resolved when its CEO of eight years, Muhtar Kent, will step down in May in 2017.
Coca Cola Co., creator of the most popular and saleable soda in the world, has again changed its direction on one core element of its business model. It is modifying the way it controls manufacturing and distribution without direct ownership.
The world’s largest soda-manufacturer, Coca-Cola Co., made an announcement Thursday that the company will be selling nine production facilities to three of its largest independent bottlers — Coca-Cola Bottling Co. Consolidated, Coca-Cola Bottling Co. United and Swire Coca-Cola USA. According to The Columbus Dispatch, the bottlers will acquire the plants for $380 million as the company pursues to drop low-margin assets and reduce production costs in the United States.
Coca-Cola is staying true to its word when it said last month that it will be more transparent when it comes to its endeavors to promote health. Just this Tuesday, the popular brand revealed where it spent the hefty sum of $118.6 million.