As competition in the technology increases, tech giants are looking for ways to improve their services. Samsung is not exception, especially now that it has agreed to acquire Viv, and AI and assistant system created by former employees of Apple.
Apple launched last year what is yet to be considered the most important upgrade Apple TV has seen since the 3rd generation of the device was released in 2012. The device received a bulkier tad along with an assemblage of changes and upgrades in the internal hardware and software capabilities. That is to say, Apple TV got powered by Siri.