Disney-ABC and Snapchat just cut a good deal now that Snap Inc is expanding its horizon in creating original series. Disney-ABC will produce shows for Snapchat and the first one is ABC's “Watch Party: The Bachelor” which will debut on Jan. 3, 2017.
Snapchat is starting to explore greater horizons with its video-capturing capabilities as it recently introduced its first hardware product called Spectacles, a one-size-fits-all pair of sunglasses that can record 10 seconds of video at a time.
The objective of Snapchat is not just to be a popular chat app, but eventually to dominate the world of media. This app has grown to be a significant media platform and an aggressive competitor to the established platforms such as Facebook, Twitter, Instagram and others.
Fidelity Investments had reportedly marked down the value of its investment in video messaging application startup, Snapchat, for 25 percent just months after initial investments. Amid the reports, New York University finance professor Aswath Damodaran argued that the company should not invest in high-flying tech startups.
Will Snapchat outplay Facebook as the most advertiser-friendly social media platform? Well, it could be as video messaging application has reached 6 billion views per day, trailing behind Facebook’s 8 billion. While Facebook’s figure just doubled from 4 billion in April, Snapchat has tripled from 2 billion since May.