Apple's iPhone 6 helped the company reach bigger sales in target markets, Tech Crunch reported.
The market research firm Kantar World Panel revealed that in the last three months until October 2014, the iPhone sales grew in almost all markets.
In the past years, Apple's market share has decreased due to rising competition with Android smart phones. Recently, the latest iPhone 6 models have increased the company's performance.
British sales of iPhones have increased up to 10.4 percent, which means Apple has a 39.5% share in total smart phone sales, according to Tech First Post.
Kantar's Insight Director Dominic Sunnebo commented that most British buyers are loyal Apple users.
"Apple has experienced a huge jump in sales share across almost all major markets thanks to the launch of the iPhone 6. Most of these sales were driven by loyal Apple users. Some 86% of British buyers upgraded from an older iPhone model, only 5 percent switched across from Samsung, Sunnebo said.
In the US, Apple sales go up to 0.7 percent in the same time frame. Telecommunications companies Verizon and AT&T contributed to the rise of sales. iPhone 6 are highly preferred compared to iPhone 6 Plus but overall studies show that iPhones are still the best selling models.
Meanwhile, the China market share increased from 0.2 percent to 15.7 percent. Although, the local brand Xiaomi is the top selling smartphone, Apple achieved the third best selling device in October, Kantar World Panel reported.
Surprisingly, the company experienced low sales in Japan, where Apple has been popular in the past years. Limited supply is deemed as a possible reason for the report.
It has also been observed that buyers prefer to purchase their models in the Apple store rather than through partner shops. "Every time Apple releases a new iPhone the share of sales made through its own stores significantly increases, and this occasion was no different," Kantar confirmed.
Currently, the iPhone6 is available in the Apple store for $199 and the bigger iPhone 6 Plus is at $299.
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