Jul 15, 2015 06:17 PM EDT

Amazon Fires Back At Walmart; What’s On Sale For Prime Day?

The battle continues for these two giant American retail companies. Amazon has fired back following Walmart's announcement that it will compete with its massive sale promotion on Prime Day, The Economic Times learned.

Fernando Madeira, chief executive of Walmart, released a statement that seemed to scoff Amazon and the idea of its Prime Day event.

"We've heard some retailers are charging $100 to get access to a sale," Madeira said. "But the idea of asking customers to pay extra in order to save money just doesn't add up for us."

Amazon Prime's Vice President, Greg Greeley, fired back at Walmart saying, "We've heard some retailers are charging higher prices for items in their physical stores than they do for the same items online." 

"The idea of charging your in-store customers more than your online customers doesn't add up for us," Greeley added, pointing out the price discrepancy of merchandise Walmart sells in their stores and online.

Amazon declared that its Prime sale would have more discounts than the post-Thanksgiving sale for retailers in November. The company said it sold more than 5.5 million goods on Black Friday, The Telegraph reported.

This is a one-day event, wherein the "Prime" subscribers will get to enjoy more deals, hence, the term Prime Day.  

If consumers subscribe to the Amazon Prime service, which is $99 per year, they will be taking advantage of the 2-day free shipping, instant video streaming, unlimited Amazon Prime Photo cloud storage and access to Kindle books, according to Android Authority.

Other deals that will be offered are laptops, gaming consoles, tv/monitors, books, DVDs, headsets and more.

For those who don't want to take advantage of this, there is a one-month free trial offered by Amazon to first-time users, where they would simply go to Amazon Prime Free Trial page and click on "start my free trial." A screen pop will appear with instructions that the new user will need to follow.

Remember, the trial period is only for a month. A subscription fee will be charged if they don't cancel before it's over.

Prime Day will commence Wednesday.

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