Oreo wasn't alone in advocating for gay pride through its fictional pride cookie advertisement only weeks ago. Google is now also taking a stand as activists for gay rights. The company announced Saturday that it would be lead activists on issues effecting gays in nations with anti-homosexuality laws. As a start to this, Google kicked off its new "Legalize Love" campaign.
Countries such as Singapore, where homosexual activities are banned, and Poland, where same-sex couples are not recognized, will be some of the locations addressed within Google's new campaign.
"We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office," Google executive Mark Paler-Edgecumbe said at the Global LGBT Workplace Summit in London, according to Dot429.com, a networking website for LGBT professionals. "It is obviously a very ambitious piece of work."
Some of the campaign's goals will be to develop relationships with local companies that support the initiative, as well as support grassroots organizations in efforts pertaining to uplifting gay and transgendered populations. Citigroup and Ernst & Young are some of the first to agree to work alongside Google.
According to Google, the "Legalize Love" campaign aims to promote safe environments for gay and lesbian people in all countries, both in and out of the workplace.
Google has been rated highly on this year's "best places to work" list and is continuously praised for its employee policies, including full benefit packages for same-sex partners.
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