Amtrak's new ad campaign is drawing positive attention within the lesbian, gay, bisexual and transgender (LGBT) blogosphere.
The new "Ride With Pride" campaign shows two same sex couples with children. The ad directs riders of the train to a gay-friendly site that features vacation packages to popular destinations.
The company is also promoting half off prices for kids aged 2 to 15. "Priceless family moments are now affordable," the ads read.
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"At Amtrak, diversity is not just a corporate buzzword, it's a priority," the company notes on the site. "We understand that valuing diversity is not only a good thing to do, but a business necessity beyond compliance that plays a vital role in customer service delivery and ultimately the success of our operations. Simply put, our business diversity philosophy means commitment to ensuring our company embraces a culture of respect and appreciation for differences and similarities of all people."
In the height of the firestorm that has erupted due to Chick-fil-A's bash on the gay community's outlook on marriage, some people believe that Amtrak is simply trying to cash in on the trending topic, however Amtrak appears to be sincere in their campaign.
Mike Huckabee and Chick-fil-A just might not agree with the support of gay families that include raising children as well.