With the November elections being just around the corner, the fight for presidency is beginning to heat up and get ugly. The campaigns and political "super PACS" are flooding the airwaves, and critics on both sides say facts don't back up the charges made in the ads.
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The claims in some of the ads have been so outrageous and preposterous; they are making some people in both parties uncomfortable and uneasy.
One ad that is catching major attention from media outlets is one that claims Mitt Romney is the sole reason for one man's wife dying of cancer.
"When Mitt Romney and Bain closed the plant, I lost my health care."
The ad claims that a former Missouri steelworker Joe Soptic's wife, died once Bain Capital, shuttered the plant he worked for.
"There was nothing they could do for her, and she passed away in 22 days," the man continues in the ad. "I do not think that Mitt Romney realizes what he's done to anyone."
However, what the ad did intentionally failed to mention was that Soptic's wife died five years after he lost his job, and she had her own insurance for part of that time.
Romney's camp is also marketing ads that falsify the president's actions and take his words out of context from which they were first said.
For instance, one ad shows Mr. Obama saying when he was seeking the White House the first time, "If we keep talking about the economy, we're going to lose."
That was actually him quoting something John McCain, his opponent at the time, had said.
Despite the ads being negative and mostly incorrect, as seen in previous presidential elections, the ads do work.
For voters who are undecided, the ads can sometimes be the reason a voter decides to vote Republican or Democrat.
The ad about Soptic's wife has gotten a lot of the attention however it has not aired anywhere yet. It goes into rotation this week or next in five battleground states.