Following the lawsuit between Apple and Samsung, the Korean company has not said its last word and does not want to let it go. As you may have read elsewhere in the media, Samsung has been ordered to pay more than a billion dollar fine to Apple for a patent violation by copying the iPhone and iPad. In addition to wanting to appeal this decision, Samsung wants to use their reputation and the strong relationship to their country of origin to ban the sale of the new iPhone 5 in South Korea.
Samsung is probably unnerved by the recent court decision, and will still take the risk to appeal the decision. According to experts, the amount of compensation could triple, because the jury found that Samsung had acted intentionally. But this is not all, Korea Times reveals that the South Korean firm wants revenge by preventing the release of the new iPhone 5 on the South Korean market. This move is probably initiated because Apple wants to do the same for Samsung products in the U.S. market. The war is far from over between the two giants as Apple's smartphone, the Galaxy S3 competitor, has not yet been put on the market. In addition to a patent war, we should also see a brutal sales war, since Apple has lost its leading position to Samsung this year.
The South Korean firm has implemented various strategies to counter Apple. With its power and economic reputation, the company can put some pressure on South Korean mobile operators not to sell the new iPhone 5. It is expected that Samsung will also encourage the press to prepare a campaign to counter Apple. These practices are quite feasible, especially when we know that Samsung is the biggest advertiser in the country as stated in the website Korea Today. Thus, it should not be too difficult for Samsung to encourage the media to campaign for fear of losing their biggest client. This would also allow the country to establish a form of protectionism that the population could support.
This is not Samsung's first attempt at a ban on the iPhone, the company has also requested a ban in the past. It was at the time when the patent for the LTE wireless technology was created by Samsung. This is why the company had indicated that it would be impossible for Apple to release its products when using this technology without using Samsung patents. The South Korean's are willing to go far and could use FRAND patents for the trial and delay the release of the new iPhone 5. The war is not over and it may be a long time before we know the real winner.
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