If you created a website for your business, the very thing you don't want to forget is to optimize it. Search Engine Optimization or SEO is the process of optimizing and improving your business website's page rank in search engine results pages on Google, Yahoo or Ask.
Search Engine Optimization is divided into two basic areas: the off-page and on-page optimization. Off-page optimization is all about creating links pointing to the site you're optimizing, which in your case is your website. On-page optimization, on the other hand, refers to the website elements such as your web page's HTML code, images, and textual content.
To help you with your on-page and off-page optimization, you can use SEO Tools which Google offers to help you optimize your page by providing helpful data. You can use these tools to pump-up your digital managing and marketing efforts.
Some of the Google tools you should check out are:
1. Google Webmaster. Considered to be one of the best tools Google offers, this tool is used to identify problems, spot bigger issues quickly, and it also helps your site run smoothly. This free Google service allows you to identify broken links and crawling issues. It can also let you see all your indexed pages and download links.
2. Google Trends. You can freely use this tool if you need to compare traffic for different terms, including geographic, historic and related data. This tool can help you understand the rise and fall of each topic under your site's niche which can be a great help for creating and writing an enticing content for your website.
3. Google Consumer Surveys. We understand that your future customers or your website's audience is what matters most to your website. That's why it's crucial to understand and fulfill their needs. This tool can help you with that. Google Consumer Surveys have free options which you can use for gathering the most important data for your website's design testing and also for your content category.
Other SEO Google Tools you can take advantage of are Google Alerts, Google Analytics, Tag Manger, Google Adwords Keyword Planner, PageSpeed Insights, Content Experiments and Google Places for Business.