Cheerios Suffers MASSIVE Recall After Manufacturer General Mills Cites Risk Of 'Adverse Health Effects' For People With Celiac Disease/Gluten-Allergy As Reason

By Staff Reporter

Oct 06, 2015 06:10 AM EDT

Cheerios, the popular cereal brand just experienced a wide recall after General Mills cited "adverse health effects" as reason due to an ingredient containing allergens.

People reported that over one million boxes of both Cheerios and Honey Nut Cheerios were recalled after they were labelled "gluten-free" when in fact, they contain wheat that can trigger reactions in people with Celiac disease and gluten allergy.

Regarding the monetary risk of the recall, analyst Ken Goldman said that the company is more worried about customers losing trust to its product. He said "Our biggest concern is over reputational risk because the new gluten-free Cheerios just launched."

And although the company is recalling 1.8 million boxes of Cheerios in stores, warehouses and homes, the recall was reported to be only affecting just one percent of the company.

According to a report by NBC News, the recall affects the Cheerios batch made in July, which was produced at its Lodi, California facility. The cereal manufacturer said that wheat flour was "inadvertently introduced" to the gluten-free oat flour system. However, the company assures that this is an isolated incident.

The recall reportedly includes four days of production of the original Cheerios and 13 days of Honey Nut Cheerios. The cereal's official Twitter account also posted how consumers can identify if the product they bought, was affected by the incident.

Pop Sugar released a list of production dates and urged consumers to check its "Better If Used By Dates" on their boxes.

Here are the list of dates affected by the recall:

Yellow Box Original Cheerios

14JUL2016LD

15JUL2016LD

16JUL2016LD

17JUL2016LD
Honey Nut Cheerios

12JUL2016LD

13JUL2016LD

14JUL2016LD

15JUL2016LD

16JUL2016LD

17JUL2016LD

18JUL2016LD

20JUL2016LD

21JUL2016LD

22JUL2016LD

23JUL2016LD

24JUL2016LD

25JUL2016LD

Consumers who are allergic or intolerant to wheat are strongly advised to not consume the product. And if the Cheerios or Honey Nut Cheerios they bought was included on the list above, they are urged to call General Mills at 1 (800) 75508370.

However, the cereals are not potentially harmful to those who are NOT affected by gluten allergy or sensitivity.