It looks like McDonald's has recovered from from its bad order. Financial and market analysts are predicting that the fast food giant is making its comeback after CEO Steve Easterbrook turned things around.
During the third quarter of 2015, McDonald's has reported its first growth in sales in two years. A 0.9% increase led a fourth quarter sales-growth of 2.1% in the United States. Analysts forecast that same-stores world wide were up to 3.2%.
McDonald's has had its long list of problems years ago until Easterbrook took responsibility, starting with its menu, customer experience and consumer ratings.
When Easterbrook took over Don Thompson's place as chief executive, he became the fast food company's first British CEO. Easterbrook has had experience in a fast-growing industry and he also knows the financial workings of McDonald's itself.
With McDonald's losing followers everyday, at that period, Easterbrook has his hands full but it was not long until its burgers came back to life again.
Easterbrook's strategy was to make the business a "modern progressive burger company".
Mark Kailnowski, a restaurant industry analyst from Nomura, predicted that McDonald's will report a fourth quarter increase of 4.1%. If that prediciton holds true, it will become the company's best quarter sales in the last four years.
It was Easterbrook's all-day breakfast promotion that gained the company some momentum and Kailnowski agrees, citing that not only did the all-day breakfast lifted the company, but the warm weather during the quarter did, too.
The all-day breakfast menu started on October 6, 2015. The menu included savory breakfast sandwiches like the Sausage McMuffin with Egg, the Sausage Biscuit, and all-time favorite pan cakes.
And that's not the only thing that trended upward. McDonald's shares rose more than 25% in 2015 and everybody is excited to hear some more good news. They call this the Great American McComeback.
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